After Europe and the United States, we are targeting the Asian market this year.
The Marketing team is already working on the development of a communication strategy. Our first target will be Japan, where we have sealed partnerships with major retailers for the resale of our bottles. We will not offer the entire range immediately on site, but only 3 products (Pinky, Sporty and Classic).
The website has been translated into Japanese and is ready to be published.
Last but not least, we recruit 2 new people who will be in charge of managing the customers of the Japanese market.
The start of the project is scheduled for next month.